The textile and ceramic brand Nona Bruna, based in Barcelona, is characterized by its artisan production and organic finishing. When Estudio Frägil began to discuss how to represent the authentic and genuine essence of their handcrafted work in a video for social networks, we visualised a sober staging where Nona Bruna’s product was the protagonist. We especially looked at their plates, with their irregular finish and unique colours, the result of their artisanal production process.
Our choice of the plates was not random. Their circular shape was the starting point for the videos, since the idea was to spin them to achieve a hypnotic effect that would catch the attention of users on social networks, without being too flashy or contradictory to the slow philosophy of Nona Bruna. We decided to divide the shot in two to juxtapose the ceramic with other secondary elements, to which the plates were compared, either by the colour or texture.
We made four videos with plates of different colours, always with the same staging and music so as to build a coherent and solid brand story and bring them together in the same conceptual unit. The brown plate evokes damp earth; with the dark blue we travel to a fishing town one August afternoon; the pink takes us to childhood and to fairs with the smell of cotton candy; and for the light blue we wanted to capture air and snow in a jar and observe the particles as if they were stars.
Very different elements that became homogenous under the Estudio Frägil filter, thanks to sharing the aesthetics of Nona Bruna pottery and the narrative rhythm, forming an infinite loop that still captivates us.
CREATiVE & FILM DIRECTION
REALIZACIÓN & DIRECCIÓN CREATIVA