Hamabi is a textile design brand, specialising in contemporary patchwork. Their limited edition designs are full of colour, strength and energy, features that we wanted to highlight with this project.
Given its fresh and fun design, with a very strong personality, we chose the GIF format as a visual resource. We made some gifs based on the combinations of colours and geometry of Hamabi's designs, which are fully integrated with its physical appearance, our maximum inspiration in this work.
The project for Hamabi resulted in an atypical product video, somewhere between photography, design and animation, mixing several of the services we offer in Frägil Studio. A photo of the product served as the basis for a graphic composition, which we then completed with graphic design resources. With the final compositions established, the last step was to animate parts of it to bring a touch of joy, surprise and freshness to the brand.
The result was an extensive visual archive of the products of the new Hamabi collection, playing with different colour ranges and designs, but always in a minimalist style that is sober and timeless, like the product on which it was inspired.
REALIZACIÓN & DIRECCIÓN CREATIVA
Cadáver exquisito, Barcelona