Mine

With the Mine IoT project, Frägil Studio entered the fascinating world of the Internet of Things for the first time. Mine is an intelligent air freshener that adapts to the mood and the environment of each user and dispenses a fragrance to suit. A technologically innovating product, which we got to see in the Beta phase when the entrepreneurs who created it needed to make it known.

The brief was very clear: the video should effectively explain not only how the product works, but also the feelings of the user.

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The biggest challenge in making this product video was how to represent abstract concepts like the Internet of Things, the different scents, the changes in the user’s mood... The mixed media approach allowed us to play with real and digital elements and we decided to combine a model on a set with motion graphics, all in a minimalist style that was fresh and urbane and reflected the essence of the product.

The result is a two minute video that fits in with what the start-up needed in order to gain notoriety and continue with the development of the product. And it’s not only us saying that - Mine IoT gained the support of the Ogilvy & Mather group when it won the Ogilvy Upcelerator Award during the XXII ACCIÓ Investment Forum in 2017. A wonderful piece of news that put the icing on the cake of one of the projects that most represents us... until now.

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CLIENT

Mine IoT

CREATIVE & FILM DIRECTION

Ana Manzano


PRODUCTION

Estudio Frägil



DOP

Pol Turrents 

CLIENTE

Mine IoT

 

REALIZACIÓN & DIRECCIÓN CREATIVA

Ana Manzano

 


PRODUCCIÓN

Estudio Frägil 

 


DOP

Pol Turrents

ART DIRECTION

Pedra


SOUND

Marta Monistrol & Yasmina Praderas

MODEL

Irene Ruiz

 

MAKE UP

Zoe Crespo

 

DIRECCIÓN DE ARTE

Pedra


 

SONIDO

Marta Monistrol & Yasmina Praderas

 

ACTRIZ

Irene Ruiz

 

MAKE UP

Zoe Crespo

3D & ANIMATION

Neorender


COLOR CORRECTION

Jaume Ponsa


MAKING OFF

Guiu Gàmiz


LOCALIZACIÓN

TopStudios, Barcelona

 

 3D & ANIMATION

Neorender

 

COLOR CORRECTION

Jaume Ponsa

 

MAKING OFF

Guiu Gàmiz

 


LOCALIZACIÓN

TopStudios, Barcelona

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©2018 Estudio Frägil - Privacy Policy

©2018 Estudio Frägil - Política de privacidad

©2018 Estudio Frägil  Política de privacidad